Giffords Applauds Levi’s for Joining the Fight to Save Lives from Gun Violence

September 4, 2018 — Today, Former Congresswoman Gabrielle Giffords, co-founder of the gun violence prevention organization Giffords, applauded Levi Strauss & Co. for taking action to demand safer gun laws in America.

“Protecting children is a core responsibility of any country. Kids deserve to feel safe at home, at school, and in their neighborhoods. But that’s not the America we’re living in now. Even in the wake of mass shootings and rising levels of gun violence, politicians in Washington are sitting on their hands, refusing to take action to protect us. Fortunately, however, we are seeing leadership from the business community. Today, we recognize the actions of Levi Strauss, whose executives and employees understand that it’s our responsibility as a society to do everything we can to fight gun violence. I’m proud to stand with them to demand change that will keep families safe.”

 Click Here to Read Levi Strauss & Co.’s Announcement 

Today’s announcement from Levi Strauss & Co. is the latest example of the growing trend of American businesses coming out on the side of gun safety. As political gridlock continues to stall progress to strengthen gun laws at the federal level, in the wake of recent mass shootings, American companies have been particularly quick to respond, including companies that have cut ties with the NRA and implemented policies that have raised the age to purchase guns and ammunition to 21 or stopped the sale of assault-style rifles.

• NPR: One By One, Companies Cut Ties With The NRA 
• New York Times: Walmart and Dick’s Raise Minimum Age for Gun Buyers to 21 
• ABC News: Dick’s Sporting Goods CEO on  decision  to no longer sell assault-style rifles: ‘We don’t want to be a part of this story’ 
• Washington Post: NRA boycott: REI, Mountain Equipment Co-Op, stop selling  major  outdoor brand with NRA ties 
• CNN: L.L. Bean raises  minimum  age for gun purchases to 21 
• Daily News: Kroger is latest U.S. chain to stop selling guns to patrons under 21 
• LinkedIn: Aetna CEO Mark Bertolini Address Parkland in Letter to Employees and Donates to the March For Our Lives 
• Wall Street Journal: BlackRock, a Shareholder in Gun Makers, Ramps Up Pressure on Gun Industry 

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